John Lewis

Christmas 2023 Snapper

Client

ETC & Rascal

production

Agency

Saatchi & Saatchi

shots

sequences

episodes

Task

character development, key art, story board, visual development, character design

Artist

Aurélien Ronceray, Nils Firas, Théo Ribaucour

Electric Theatre Collective reached out to us to fine-tune the character design of Snapper. Our job was to create a photorealistic textured version of an adult Snapper. Collaborating on the Christmas John Lewis is always a delight, and our team thoroughly enjoyed the creative process.

In the first place, Rascal approached us during the initial pitch stages of their project, we were eager to collaborate on developing compelling visuals based on their early script. Beginning with storyboards, we actively contributed to enhancing the narrative structure. Our focus centered on enriching the relationship dynamics between the two characters. Through this iterative process, we crafted Key Art concept illustrations highlighting pivotal moments in the story, effectively capturing the essence of the film.

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