Renault R5

R5VOLUTION IS A FRENCH THING

Client

LIPSTICK BERLIN

production

HENRY

Agency

PUBLICIS CONSEIL

shots

sequences

episodes

Task

Matte Painting & Concept Art

Artist

AURÉLIEN RONCERAY, TANGUY LEMONNIER, NILS FIRAS, DÉBORAH MORALI, THÉO RIBAUCOUR

We were involved in the project from its very beginning, taking part in pre-production to conceptualize and visualize the idea of the Renault History Car Mountain. Throughout the shoot, we continued to develop the look of the tower, with a particular focus on the surrounding environment. Understanding the scale of the wall was crucial to portraying the hero's journey, so we conducted extensive research on his ascent and the altitude.
During production and post-production, we also created Digital Matte Paintings for the final film. This involved background replacement or enhancement for three sequences. We also had to create large panoramas with massive overscan to enable reprojection and seamless camera movement.

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